Jones New York

Fixture Program

North America

For the introduction of a new line of men’s wear 1998, Jones New York turned to LCM Inc., a Montreal fixture manufacturer.

Working closely with LCM, Grenier Richards designed a complete line of store fixtures to complement the clean, crisp look of the new men’s wear.

Using three-dimensional computer modelling techniques, G.R.A. created a series of forms to address the specific requirements of each article of clothing. Many of the fixtures have moveable components to accommodate different displays. The “transformer unit” allowed for both hanging and folding displays with the addition or removal of shelving, and a pull-out hanging rod concealed within the valence of the fixture.

All of the fixtures share a common language of materials, details and finishes.