Swatch, Montreal QC

Store and service centre

Sainte-Catherine Street W., Montréal, Québec

Saint Catherine Street is the principal commercial artery of downtown Montreal. This shopping destination continues to attract international brands. On the south east corner of Saint Catherine and de la Montagne, the bold and stylish Swiss watchmaker, Swatch, has opened its first store in Montreal and its largest in Canada.

Swatch collaborated with Grenier + Richards Architecture to create a bright and colourful presence on the street. Universal access is provided through a reconfigured entrance into a visually animated retail experience.

A second entrance on de la Montagne opens onto the Swatch Group’s service centre, offering cleaning and expert maintenance of the full line of the watch brands, including Breguet, Harry Winston, Blancpain, Omega, Longines, Rado, Tissot and others.

The collaboration between Grenier + Richards and the Swatch Group continues with the design of new stores in Bunraby, BC and Pointe Claire, QC